Mj Bouvier

I’m a senior digital marketing leader and growth strategist with nearly two decades of experience helping organizations turn their marketing into a clear, predictable growth engine.


I’ve led paid media, lifecycle, SEO, analytics, and conversion strategy across ecommerce, SaaS, real estate, nonprofits, and professional services, partnering closely with leadership teams to align marketing with real business goals.


I also run ArtCity Creative, a specialized digital audit and strategy consultancy where I help founder-led and mission-driven teams identify growth gaps, fix funnel friction, and build smarter roadmaps. The work I do through ArtCity directly informs how I operate as a hands-on marketing leader inside companies.


If you’re looking for a strategic marketer who can both lead and execute, let’s connect.I am a results-focused marketing professional with a thorough understanding of digital marketing strategy, content marketing, SEO, social media, brand awareness, customer engagement, web development, analytics, and community building strategies.

Mj Bouvier

Experience

Skills

- Marketing Strategy

- SEO

- Ecommerce

- Marketing Automation

- Product Marketing

- Budget Management

- Demand Generation

- Content Marketing

- PPC

- Analytics/Reporting

- Web Development

- Brand Building & Positioning

- Wordpress, Drupal, Magento, Shopify, Wix, Woocommerce

- Adobe Creative Suite

- Video Editing

- Digital Photography

Tools

  • - HubSpot
  • - ChatGPT
  • - Mailchimp, iContact, Klaviyo
  • - Clickfunnels
  • - Semrush, Webtrends, Brightedge
  • - Screaming Frog, Lucky Orange
  • - Googel Analytics (UA/GA4)
  • - Looker Studio
  • - Google Tag Manager
  • - Google Search Console
  • - Google Ads
  • - LinkedIn Ads
  • - Facebook Ads
  • - Trello, Asana, Monday, Basecamp
  • - Slack
  • - Canva
  • - Yoast, All In One SEO

Certifications

  • - HubSpot Digital Advertising
  • - HubSpot Content Marketing
  • - HubSpot SEO
  • - HubSpot Social Media Marketing
  • - HubSpot Email Marketing
  • - Prompt Engineering
  • - Salesforce Associate
  • - Facebook Ads & Marketing
  • - Instagram Marketing
  • - Social Media Marketing
  • - Web Content Writing Masterclass
  • - Google Analytics/Ads
  • - Adobe Creative Suite

Education

  1. Professional Certificate in Digital Marketing – Oxford College of Marketing


Bachelor of Science in Natural Resources – Major: Environmental Chemistry

Northern Vermont University – Johnson, VT